ZeroCal™

This is an April Fool's joke.

Why ZeroCal™?

Australians consume an average of 1200 calories a day in excess of recommended levels*. Although recent focus in the public mind has been on the negative effects of fats, excess calories still contribute to the obesity epidemic in a major way.

How It Works

• The meals contain a large proportion of foods with negative calories (cauliflower, cucumbers, celery, garlic etc.) creating a calorie deficit.

• •Many high-calorie foods (like meat) are substituted with lower-calorie foods that are just as delicious (like seafood).

• •The remaining calories are erased through our proprietary CalBurnKnob™ technology. This is a knob on the takeaway box that's very hard to open (see picture below) – meaning you burn off the remainder just by opening the container!